Giorgi baRaTuria

Ключевые слова: политический маркетинг; политический брендинг, маркетинговое исследование, маркетинговый менеджмент.
Рецензент - профессор Догонадзе Шота Акакиевич, Грузинский технический университет
giorgi ziraqaSvili
suicidi qarTul jarSi
`eri, romelsac ar surs Seinaxos sakuTari jari,
male iZulebili gaxdeba arCinos sxvisi”.
napoleoni
jari institutia, romelic samxedro wesrigisa da disciplinis garda, umTavresad ideologiiTa da samSoblosaTvis Tavdadebis ideiT imarTeba. jaris mkacri organizacia da masSi arsebuli ierarqiulobis principi, romelsac samxedro wodebeTa da TanamdebobaTa rTuli sistema hqmnis, organizaciis rogorc vertikaluri, ise horizontaluri pasuxismgeblobis rTul meqanizms ayalibebs.
rTulia iyo am mkacri organizaciis wevri piradi cxovreba srulad miuZRvna samSoblos keTildgeobisaTvis zrunvas da rom ara jariskacebis saTanado ideologiuri, sulieri, fizikuri wvrTna, samxedro “ritualebisa” da wesebis Sesrulebisas, jarSi moxvedrili adamiani, ASesaZlebelia dadges nervuli aSlilobis, msoflmxedvelobrivi gamofitvisa da pesimizmis anu cxovrebiseuli uimedobis piras. [4.79-103] qarTuli jari ar warmoadgens am TavlsazrisiT gamonaklis da ar aris amovardnili saerTo suraTidan.
saqarTvelo XX saukunis bolo aTwleulSi da XXI saukunis dasawyisSi aRmoCnda socialuri kataklizmebis SuagulSi. samoqalaqo aSliloba, samxedro SeiaraRebuli konfliqtebi samaCablosa da afxazeTSi, sruli ganukiTxaoba da kanonis ugulvebelyofa aris is mcire CamonaTvali, daxasiaTeba im mdgomareobisa, rac sufevda qveyanaSi. qarTuli jari, romelic qarTuli sazogadoebis organuli nawilia ar warmodgenda gamonaklis am TvalsazrisiT. Tu sabWoTa kavSiris periodSi, gansakuTrebiT samamulo omisa da ssrk-s mier warmoebuili sxva omebis dros, samxedro moxele iTvleboda erTerT yvelaze dafasebul sazogadoebriv pirad, omgamovlil saqarTveloSi, sadac saxelmwifo ver asrulebda misTvis dakisrebul TiTqmis verc erT funqcias, jariskaci yvelaze upovari, upatrono da ukiduresad dabali sazogadoebriv fenasTan asocirebul moqalaqed iqca. Sesabamisad, ukiduresad mkacrad disciplinirebul organizaciaSi, garedan moxvedrili axalgazrda - wvevandeli, disciplinis saburvelSi gaxveul ierarqiul sistemaSi aRmoCnda. sadac iZulebulia aitanos damcireba da Seuracxyofa garSemomyofebisgan Dda es yvelaferi damarcxebuli, sazogadoebis TvalSi damcirebuli armiis, ideologiisgan daSretili disciplinirebuli organizaciis wiaRSi, sadac ar moqmedebs araviTari socio-kulturuli norma, qcevis damkvidrebuli stereotipi arc “elitaruli”, arc “qurduli”, arc “Cinovnikuri” mxolod ganukiTxaoba ierarqiisa da disciplinis saburvelSi.
cnobilia, rom jarSi gavrcelebulia TviTmkvlelobis Ffaqtebi, rogorc TanamedroveobaSi ise istoriulad. sazogadoebis garemo, ganwyoba, “uxilavi impulsebi” zemoqmedeben pirovnebaze misi maqsimaluri daqvemdebarebis mizniT. (aq ar viTvaliswineb rwmenebsa da normebs.) Tavismxriv, pirovneba yvelanairad cdilobs SeinarCunos Tavisi individualuroba da win aRudges sazogadoebis am zewolas. Tu ramdenad SeuZlia es damokidebulia mis pirovnul siZliereze. erT-erTi aseTi impulsia TviTmkvlelobis iZuleba anu sazogadoebas axasiaTebs sikvdilisken swrafvis garkveuli instinqti, romelic Zlierad zemoqmedebs mis wevrebze. TviTmkvlelobis SemTxvevaSi, adamiani misulia zRvarze, romelzec igi veRar uwevs winaRmdegobas am iZulebas. e.diurkheimi jarSi Cadenil TviTmkvlelobas altruistul suicids uwodebda. am saxis TviTmkvlelobas Cadian ZiriTadad sazogadoebis zegavleniT. am SemTxvevaSi yvelaze ufro gamodgeba ganmarteba suicidze _ “TviTmkvleloba aris sikvdilis nebismieri SemTxveva, romelic uSualod aris dadebiTi an uaryofiTi qcevis Sedegi da gamowveulia TviT msxverplis mier winaswar cnobili SedegebiT”[3;112-143]
mecnierebi suicidis gamomwvev faqtorTa Soris gamohyofen Semdegs:

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