Fundamentals of Management, 8th ed

Active Experimentation

Reflective Observation

Concrete Experience

Accommodator

Diverger

Abstract Conceptualization

Converger

Assimilator

Individuals with any of these styles can be creative and your learning innovative, although the way they will

approach creativity and the contribution they can make to the innovation process differ. If you understand style,

you’ll be better equipped to participate in innovation.

Rank from 1 to 4

(1 = least like you,

4 = most like you)

1. a. I want to try something out first.

b. I need to feel personally involved with things.

c. I focus on useful practical applications.

d. I look for differences and distinctions.

(continued)

Chapter 7: Organization Change and Innovation

2 1 7

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