The Task Environment
Because the general environment’s impact is often vague, imprecise, and long term, most
organizations tend to focus attention on their task environment, which includes compe-
titors, customers, suppliers, strategic partners, and regulators. Although the task environ-
ment is also quite complex, it provides useful information more readily than the general
environment because the manager can identify environmental factors of specific interest
to the organization, rather than deal with the more abstract dimensions of the general
environment.
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Figure 2.1 depicts the task environment of McDonald’s.
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