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Organization and
Product Index
Page numbers in italics followed by “f” and “t” refer to figure, and table respectively.
A
abercrombie (“classic cool” for preteens),
159, 161
Abercrombie & Fitch (A&F), 71, 75, 116,
159–161, 175, 189, 346, 447–448
Ace Hardware, 474
Acer, 411
Active Corps of Executives (ACE), 146–147
Activision, 94–95
Activision Blizzard, 95
Adidas, 39, 115
Advanced Micro Devices, 346
Aéropostale, 75, 159
Aetna, 132f
A. G. Edwards, 333
AIG, 132f
Airbus, 102, 105, 107, 108, 432, 433, 434, 465
Airbus A380, 108–109, 432–433, 434
Air Canada, 188
Air China, 188
Air France, 188
Airline Forecasts, 188
Albertson’s, 39
Alcoa, 50
Aldi, 104
Alfa Romeo, 75
Alitalia, 188
Alliance Entertainment Corporation, 144
Alpine Taxi, 137
Amazin’ Software, 94
Amazon.com, 132, 132f, 156, 189, 213, 214,
281, 397, 462, 474, 477, 486–487
Amazon SimpleDB, 487
Amazon Web Services, 487
AMD, 94
American, 137, 474
American Airlines, 74, 105, 108, 137,
187–188, 208, 299, 374, 428, 474
American Arbitration Association, 247
American Eagle, 159, 189, 460
American Eagle Outfitters, 75
American Express, 46, 447, 476
American Institute of Certified Public
Accountants, 319
American National Standards Institute (ANSI),
478
American Society for Quality, 473
Amoco, 53
Anglo American PLC, 168
Anheuser-Busch, 243
AOL, 365
Apollo 13 (movie), 91
Apple, 23, 74, 139, 144, 175, 182, 210, 213, 346,
399, 474
Aquafina, 74
Arrested Development, 3
Arthur Andersen, 441
Ascendant Pictures, 156
Associated Press, 6
Association of Hispanic Advertising Agencies
(AHAA), 361–363
Atari, 94
Atlantis: The Lost Empire (movie), 436
AT&T, 11, 106, 132f, 163, 164, 228, 234, 279,
310
AutoZone, 169
Avengers, The (movie), 78
Aviva Investors, 381
Avon, 51, 245
Azafrán, 361
B
Bahama Breeze, 236
Bang & Olufsen, 52
Bank of America, 56–57, 132f, 346, 453
Bank One, 453, 454
Banner Personnel, 256
Barclays, 132f
Barnes&Noble.com, 486
Bath & Body Works, 160
Battleship (movie), 51
Bausch & Lomb, 481–482
Beautiful Mind, A (movie), 415
Bechtel, 172
Beecham Group, 413
Belfer Center for Science and International
Affairs, Harvard, 404
Bell Laboratories (AT&T), 11
Benetton, 462, 467, 467f
Ben & Jerry’s Homemade Holdings, 48, 83, 242
Berkshire Hathaway, 232
Best Buy, 11, 169–170, 432
Bethlehem Steel, 12, 23, 460
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