b
Students read again to answer the questions.
Answers
1 Premium satellite and digital television programming
2 To extend its customer base into Europe, to modify its payment system, and to
be able to communicate directly with subscribers and non-subscribers
3 By establishing a content management application and setting up an
interactive television application
4 Because they were difficult to build and delivered poor visual quality or had
navigation problems
5 The content management application will manage the distribution of dubbed/
translated content; the interactive television application will support multi-
currency payment and social networking functions, and provide an exceptional
user experience and high-quality presentation.
6 Television, video on demand, mobile phones, software, interactive television,
computers, game consoles
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