and places them in its vault. The bank then issues receipts against these shares, and
these receipts can be traded domestically, usually on the NASDAQ. Trade in ADRs is
conducted entirely in U.S. dollars, and the bank converts stock dividends into U.S. cur-
rency. One advantage of the ADR is that it allows foreign firms to trade in the United
States without the firms having to meet the disclosure rules required by the SEC.
Foreign stock trading has been growing rapidly. Since 1979, cross-border trade
in equities has grown at a rate of 28% a year and now exceeds $2 trillion annually.
Interest is particularly keen in the stocks of firms in emerging economies such as
Mexico, Brazil, and South Korea.
Chapter 13 The Stock Market
319
As the worldwide recession of 2008 demonstrated, while volatility peculiar to one
country can be reduced by diversification, the degree of economic interconnectiv-
ity between nations means that some risk always remains.
Regulation of the Stock Market
Properly functioning capital markets are a hallmark of an economically advanced
economy. For an economy to flourish, firms must be able to raise funds to take advan-
tage of growth opportunities as they become available. Firms raise funds in the cap-
ital markets, and for these to function properly investors must be able to trust the
information that is released about the firms that are using them. Markets can collapse
in the absence of this trust. The most notable example of this in the United States
was the Great Depression. During the 1920s, about $50 billion in new securities were
offered for sale. By 1932, half had become worthless. The public’s confidence in the
capital markets justifiably plummeted, and lawmakers agreed that for the economy
to recover, public faith had to be restored. Following a series of investigative hear-
ings, Congress passed the Securities Act of 1933, and shortly after the Securities
Act of 1934. The main purpose of these laws was to (1) require firms to tell the
public the truth about their businesses, and (2) require brokers, dealers, and
exchanges to treat investors fairly. Congress established the Securities and Exchange
Commission (SEC) to enforce these laws.
The Securities and Exchange Commission
The SEC Web site states the following:
The primary mission of the U.S. Securities and Exchange Commission is to pro-
tect investors and maintain the integrity of the securities markets.
3
It accomplishes this daunting task primarily by assuring a constant, timely, and accu-
rate flow of information to investors, who can then judge for themselves if a com-
pany’s securities are a good investment. Thus, the SEC is primarily focused on
promoting disclosure of information and reducing asymmetric information rather than
determining the strength or well-being of any particular firm. The SEC brings 400
to 500 civil enforcement actions against individuals and companies each year in its
effort to maintain the quality of the information provided to investors.
The SEC is organized around four divisions and 18 offices and employs about
3,100 people. One way to better understand how it accomplishes its goals is to review
the duties assigned to each division.
• The Division of Corporate Finance is responsible for collecting the many
documents that public companies are required to file. These include annual
reports, registration statements, quarterly filings, and many others. The divi-
sion reviews these filings to check for compliance with the regulations. It
does not verify the truth or accuracy of filings. The division staff also pro-
vides companies with help interpreting the regulations and recommends
new rules for adoption.
3
www.sec.gov/about/whatwedo.shtml
.
320
Part 5 Financial Markets
• The Division of Market Regulation establishes and maintains standards for
an orderly and efficient market by regulating the major securities market
participants. This is the division that reviews and approves new rules and
changes to existing rules.
• The Division of Investment Management oversees and regulates the invest-
ment management industry. This includes oversight of the mutual fund
industry. Just as the Division of Market Regulation establishes rules govern-
ing the markets, the Division of Investment Management establishes rules
governing investment companies.
• The Division of Enforcement investigates the violation of any of the rules and
regulations established by the other divisions. The Division of Enforcement
conducts its own investigations into various types of securities fraud and acts
on tips provided by the SEC’s other divisions. The SEC itself can only bring
civil lawsuits; however, it works closely with various criminal authorities to
bring criminal cases when appropriate.
Later, in Chapter 20 we discuss specific instances where the SEC has addressed
fraud and violations of ethical standards.
S U M M A R Y
1. There are both organized and over-the-counter
exchanges. Organized exchanges are distinguished by
a physical building where trading takes place. The
over-the-counter market operates primarily over
phone lines and computer links. Typically, larger firms
trade on organized exchanges and smaller firms trade
in the over-the-counter market, though there are
many exceptions to this rule. In recent years, ECNs
have begun to capture a significant portion of busi-
ness traditionally belonging to the stock exchanges.
These electronic networks are likely to become
increasingly significant players in the future.
2. Stocks are valued as the present value of the divi-
dends. Unfortunately, we do not know very precisely
what these dividends will be. This introduces a great
deal of error to the valuation process. The Gordon
growth model is a simplified method of computing
stock value that depends on the assumption that the
dividends are growing at a constant rate forever.
Given our uncertainty regarding future dividends, this
assumption is often the best we can do.
3. An alternative method for estimating a stock price is
to multiply the firm’s earnings per share times the
industry price earnings ratio. This ratio can be
adjusted up or down to reflect specific characteristics
of the firm.
4. The interaction among traders in the market is what
actually sets prices on a day-to-day basis. The trader
that values the security the most, either because of
less uncertainty about the cash flows or because of
greater estimated cash flows, will be willing to pay the
most. As new information is released, investors will
revise their estimates of the true value of the security
and will either buy or sell it depending upon how the
market price compares to their estimated valuation.
Because small changes in estimated growth rates or
required return result in large changes in price, it is
not surprising that the markets are often volatile.
K E Y T E R M S
American depository receipts
(ADRs), p. 318
ask price, p. 306
bid price, p. 306
common stockholder, p. 303
generalized dividend model, p. 309
Gordon growth model, p. 309
NASDAQ, p. 305
preferred stock, p. 303
price earnings ratio (PE), p. 311