of the 1990s. Much of the investing focus was on the
financing of dot-com companies. There are two serious
ramifications that result. First, it is likely that there are
any one time. When too much money is chasing too
would be rejected at other times. As result, the aver-
provide quality monitoring is reduced. Consider the
billion in venture financing. Even
Capital, its business plan was fundamentally flawed.
gear. This high overhead made it impossible to com-
are about 1%. Had the investment bankers been
just to break even. Not surprisingly, Webvan
declared bankruptcy in July 2001.
564
Part 6 The Financial Institutions Industry
managing the equity fund investments. In addition, they get a share of the profits, usu-
ally pegged at 20%, when the firm is sold or taken back public. An additional perk is
that the profits for both CEOs and the partners are taxed at the 15% capital gains rate,
rather than the 35% rate they would suffer if the income was received as salary.
Life Cycle of the Private Equity Buyout
In a typical private equity buyout, a partnership is formed and private equity investors
are contacted to pledge participation. Each investor usually pledges at least $1 mil-
lion of capital and agrees to leave the funds under the partnership’s control for an
extended period of time, often five years or more.
The partnership now identifies an underperforming company that it believes can
be turned around by new management. Using the equity contributed by the partners,
the firm buys the outstanding public shares of the troubled company. A new CEO and
board is elected to run the company. The managing partners tend to be active par-
ticipants in the management of the firm.
Once the company is revived and showing improved revenues and profitability,
it will be either sold to another firm or taken public in an lPO. This is where the
investors in the private buyout earn their return. Because the company is now
stronger, it is expected to sell for much more than it did when initially purchased and
taken private.
S U M M A R Y
1. Investment banks are firms that assist in the initial
sale of securities in the primary market and, as
securities brokers and dealers, assist in the trading
of securities in the secondary markets, some of
which are organized into exchanges. The Securities
and Exchange Commission regulates the financial
institutions in the securities markets and ensures
that adequate information reaches prospective
investors.
2. Underwriting involves the investment banking firm’s
taking ownership of the stock issue by purchasing all
of the shares from the issuer and then reselling them
in the market. Issues may be oversubscribed, under-
subscribed, or fully subscribed, depending on
whether the price is set correctly.
3. Investment bankers assist issuing firms by providing
advice, filing documents, and marketing issues.
Investment bankers often assist in mergers and acqui-
sitions and in private placements as well.
4. Securities brokers act as go-betweens and do not usu-
ally own securities. Securities dealers do buy and sell
securities and by doing so make a market. By always
having securities to sell and by always being willing to
purchase securities, dealers guarantee the liquidity of
the market.
5. Investors may place an order, called a
market
order, to buy a security at the current market price.
They may also set limits to the lowest price at which
they will sell their security or the highest price they
will pay for a security. Orders of this type are called
limit orders.
6. Some brokerage houses provide research and invest-
ment advice in addition to conducting trades on
behalf of customers. These are called full-service
brokers. Discount brokers simply place orders.
Brokerage houses also store securities, advance loans
to buy securities, and offer cash management
accounts.
7. Private equity investments include both venture fund
investing and capital buyouts of public companies. A
typical venture fund investment includes pooling
funds from investors to use to support a new company
until it is able to go public. In a capital buyout,
investors’ funds are again pooled, but this time they
are used to buy a controlling interest in a public com-
pany that is then taken private.
Chapter 22 Investment Banks, Security Brokers and Dealers, and Venture Capital Firms
565
K E Y T E R M S
capital buyout, p. 558
confidential memorandum, p. 551
definitive agreement, p. 551
due diligence, p. 551
early-stage investing, p. 562
fully subscribe, p. 549
Glass-Steagall Act, p. 544
initial public offering (IPO), p. 546
investment banks, p. 544
later-stage investing, p. 562
letter of intent, p. 551
limit order, p. 553
margin credit, p. 554
market makers, p. 555
market order, p. 553
mergers and acquisitions market,
p. 551
oversubscribed, p. 549
primary market, p. 543
private equity buyout, p. 562
prospectus, p. 546
prudent man rule, p. 561
registration statement, p. 546
seasoned issues, p. 546
secondary market, p. 543
Securities and Exchange Commission
(SEC), p. 546
seed investing, p. 562
short sell, p. 553
stop loss order, p. 553
syndicate, p. 547
tombstone, p. 547
undersubscribed, p. 549
Q U E S T I O N S
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