Length of operation. The majority of businesses have been in operation for three or more years (87,6%) with
those in operation for less than one year (3,3%) representing only a modest fraction of the sample.
Subsector. The tourism sector is composed of a range of sub sectors e.g. accommodation, transport, catering,
and guiding to name a few.
It is also possible for tourism enterprises to be present in more than one sub-sector of
the economy (e.g. transport and accomodation) further complicating their digitalisation challenges
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