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REPORT TourismDigitalisation

Lack of SME 

capacity 

Technology



operational

 

Difficulties of 

digitalisation 

Technology- 

strategic issues 

Internet 

(rural) 


 

24 


6.0   Analysis – Public administrations & professional associations  

Activities of public administrations and professional associations 

The survey gathered responses from 158 public administrations (n=73) and private associations (n=85) across 

Europe. Questions 5.1 and 6 asked what kinds of activities to support digitalisation were being undertaken. The 

results show that the main activities of the public administrations and professional associations surveyed include 

assisting SMEs improve their general understanding and awareness of digitalisation, and in improving basic skills. 

These activities could be classified as support for SMEs to adopt e-business practices. Support for building a 

network of digital businesses (e-commerce) and e-governance are more limited. 

 

 

The data revealed that the top 4 activities to 



support SME digitalisation were: education, 

online services, consultation, and promotion.  

 

Both public administrations and professional 



associations were predominantly engaged in 

delivering 




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