Фбгоу впо мати российский государственный

ScotAir recent performance and trends in the passenger air travel industry.


Last year was a good year for the passenger aviation industry: the overall number of passengers (1) went up, and the trend continued into this year. We expect passenger number to continue to (2) increase for some time. However, our profits began to (3) fall at the beginning of the year. The reason for this was the arrival of two new low-cost competitors. The last two months have not been easy, but we hope that this difficult phase is now coming to an end. As soon as we get the green light, we plan to buy three more planes to add to our fleet. With these planes and the resources already available to us – crew, our existing planes, airport slots, etc. – we intend to set up a new low-cost subsidiary. This will be a milestone in our company’s history. For many years, our percentage of the market (4) remained steady, but it (5) went down for the first time ever at the beginning of the year. However, with our new subsidiary we expect it to (6) grow again. We’ve set ourselves a deadline: to become the market leader once again by the end of next year.


Unit 6


Task 4. The vocabulary in this exercise is used to describe movement or trends.
Find four pairs of opposites in the box below


A. fall decrease go down
grow increase go up
rise shrink


1………………………….
2………………………….
3…………………………..
4…………………………..


B. Translate the following words and word combinations. All of them describe
movement or trends.


1) increased rapidly ………………………….
2) went up a bit ………………………….
3) climbed slightly ………………………….
4) increased steadily ………………………….
5) dropped markedly ………………………….
6) declined a little ………………………….
7) rose dramatically ………………………….


C. There are several ways of expressing the same meaning. Try to find synonyms to the given word.


a) to increase - an increase
to………… …………..
to…………… ………….
to…………. ……………
to…………… ……………


b) to decrease - a decrease
to…………… ……………..
to…………… ……………..
to……………. …………….
to…………… …………….


c) to stay the same
to………………………
to………………………
Unit 6


d) to reach a maximum
to ………………………
to………………………..


e) to recover…........... - a recovery
to ……………….. - …………………
to………………… - …………………


f) to deteriorate…………. - a deterioration
to…………………… - ……………….


READING


Task 5. Read a presentation and decide whether it is a good one or a bad one. Why? Why not?


How our customers react to a merger? My next slide shows two charts which illustrates the problem. Recently, customers of large Spanish companies that had been involved in mergers were asked if they felt that prices and service had improved, remained the same or deteriorated as a result of the merger. As you will notice in the pie-chart, only a third of customers noticed on improvement, compared to almost half who said that things had got worse.
Let’s look at the second chart which shows customer satisfaction by sector.
As you can see, after a merger customer satisfaction falls by an average of almost 9% in the retail sector, whereas it remains about the same in the service and financial sector, and rises by 5% on average for manufacturing companies.
The figures seem to suggest that, on the whole, customers are always likely to react negatively to mergers. This is due to a perceived drop in levels of service after a merger. The results indicate that retailers, where service is crucial to customer satisfaction, are particularly affected, as opposed to manufacturers, who benefit from mergers. Of cause, this is the result of improved product quality and design, which are the most important factors for their customers.


Task 6. Read the presentation again. Write a letter to your Russian colleague who was unable to attend the presentation, informing him of the key ideas given by a speaker.