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bet | 15/15 | Sana | 31.12.2021 | Hajmi | 50,53 Kb. | | #264699 |
| Bog'liq Dori vositalarining assortimentini shakllantirishda marketingning roli
VI. Mundarija.
I. Kirish..................................................................................................3
1.1. Mavzuning dolzarbligi, maqsad va vazifalari...................................3
II. Adabiyotlar sharhi
2.1. Marketing tushunchasi va uning mohiyati. ......................................5
2.2. Marketing funksiyasi va tamoyillari……………………………….9
2.3. Talab va taklif tushunchasi. Ularning bozordagi ahamiyati………13
2.4. Farmatsevtik marketing va uning ahamiyati………………………18
III. Amaliy qismi
3.1. Farmasevtik marketing ob'ekti sifatida dori vositalariga bo’lgan talabning xususiyatlari…………………………………………………….20
3.2. Hozirgi zamon farmasevtik bozori marketing muxiti va uni tahlil qilish uslublari……………………………………………………………..21
IV. Xulosa……………………………………………………………..24
V. Foydalanilgan adabiyotlar………………………………………25
VI. Mundarija………………………………………………………26
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