Fariha shoukat presented to: miss sidra farooqi



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A Coca-Cola great britain case study

GROUPS MEMBERS

• FAIZA SIDDIQUI

• ROMA MAJIDS

• MANAL AHMED

• FARIHA FEROZ

• FARIHA SHOUKAT



PRESENTED TO:

MISS SIDRA FAROOQI

INTRODUCTION

• Coca Cola is a global company and it's 



products are well recognized in the 

global market.

• The consumer market reflects how the 



company organizes and structured 

itself. 

• Further elaboration of the case study 



will highlight the structure supporting 

the company. 

A GLOBAL AND LOCAL STRATEGY

TOP FOUR SOFT 

DRINK BRANDS:



COCA-COLA

DIET COKE



FANTA



SPRITE




in



A unique and recognized 



brand.



Quality



Marketing



Global availability



Ongoing innovation



obalavailabili



Ongoing innovation

SUCCESSFUL FACTORS OF 

COCA-COLA


N

ORTH

A

MERICA

21%        E

URASIA AND

E

UROPE

14%                       A

FRICA

15%

L

ATIN

A

MERICA

29%          

PACIFIC

21%

Coca-Cola brings India & Pakistan 

closer with ‘small world machines’

The relationship between strategy 

and structure

An organization's strategy is its plan for the 

whole business that sets out how the 

organization will use its major 

recourses.


ORGANIZATIONAL STRUCTURE

e.



• Organizational structures need to be designed to 

meet aims. They involve combining flexibility of 

decision making, and the sharing of best ideas across 

the organization, with appropriate levels of 

management and control from the center.

Modern organizations like The Coca-Cola Company, 

have built flexible structures which, wherever possible, 

encourage teamwork. For example, at Coca-Cola Great 

Britain any new product development (e.g. Coca-

Cola Vanilla) brings together teams of employees with 

different specialisms.

The Coca-Cola Company, have built flexible structures which, wherever possible, encourage teamwork. For example, at Coca-Cola Great Britain any new 

product development (e.g. Coca-Cola Vanilla) brings together teams of employees with different specialisms.



The Company has established 

six strategic

• Accelerate carbonated soft drinks growth, led 

by Coca-Cola.

• Broaden the family of products, wherever 

appropriate e.g. bottled water, tea, coffee, juices, 

energy drinks.

• Grow system profitability & capability together with 

the bottlers.

• Creatively serve customers (e.g. retailers) to build 

their businesses.

• Invest intelligently in market growth.

• Drive efficiency & cost effectiveness by using 

technology and large scale production to control 

costs enabling our people to achieve extraordinary 

results everyday.



WAYS TO STRUCTURE AN 

ORGANISATION.

• FUNCTION



: reflecting main specialisms e.g. 

marketing, finance, production, distribution

• PRODUCT



: reflecting product categories e.g. 

bread, pies, cakes, biscuits

• PROCESS



: reflecting different processes e.g. 

storage, manufacturing, packing, delivery.

GOAL OF COCA-COLA COMPANY

• The goal of The Coca-Cola Company is 'to be the 



world's leading provider of branded beverage solutions, 

to deliver consistent and profitable growth, and to have 

the highest quality products and processes.

The corporate segment 

-Head Office

The Coca-Cola Company has a 

corporate (Head Office) segment 

that is responsible for giving the 

Company an overall direction 

and providing support to the 

regional structure.

EXECUTIVE COMMITTEE

REGIONAL STRUCTURE

EUROPEAN UNION

GB President

GB DIVISION

GB MARKETING

Product Support

• There are over 400 variations in beverages 



serving over 200 countries.

• The basic part lies in focusing of the product 



given the best support in the regional market.

• The team concentrates on the particular product 



and uses their technical competence to allocate 

and support the sales and promotion

EXAMPLES:

PRODUCT AVAILABLE

• Carbonated soft drinks: Coca Cola, Fanta, Sprite.

• Juice and juice drinks: Schweppes's Tomato Juice 

Cocktail, Oasis, Five Alive.

• Waters: Malvern.

• Energy drinks: Burn.

• Sports drink: PowerAde.

• Squashes/Cordials: Kia Ora, Rose's Lime Cordial.


Organizational Structure

 Maintaining well-structured relationship with bottling

partners.

 The


Coca Cola

manufacture and sell syrups.



Bottling

partners

authorized

to

manufacture,



distribute and sell branded products.

 Both the company and bottling partners are refer to

as

Coca Cola System.

 The key source of strength of



Coca Cola

is its bottling

worldwide.

The


company

work


together

and


distributed to their consumers around the globe

Organizational Culture: 

 The culture of the Coca Cola company is mission driven.

 Friendly and innovative culture.

 Open communication channels;



Monthly leadership team meeting

Weekly departmental team meetings

Monthly employee team briefing sessions

Surveys to monitor employee views and feelings

 Coca cola focus on team work , encourage employees to



participate different ideas. Coca cola have number of

communication channels

STRONG CULTURE

• Coco Cola’s culture is 

strong because of their 

key values are deeply 

held widely shared, 

employees accept the 

organizations key values 

and greater their 

commitment to those 

value so culture 

becomes stronger and 

stronger.



Conclusion

• Here we reach to the conclusion that, the 



flexible structure supports the delivery of it's 

business goals and thus the regional 

structure is the best way supporting this 

growth.

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