A Coca-Cola great britain case study
GROUPS MEMBERS
• FAIZA SIDDIQUI
• ROMA MAJIDS
• MANAL AHMED
• FARIHA FEROZ
• FARIHA SHOUKAT
PRESENTED TO:
MISS SIDRA FAROOQI
INTRODUCTION
• Coca Cola is a global company and it's
products are well recognized in the
global market.
• The consumer market reflects how the
company organizes and structured
itself.
• Further elaboration of the case study
will highlight the structure supporting
the company.
A GLOBAL AND LOCAL STRATEGY
TOP FOUR SOFT
DRINK BRANDS:
COCA-COLA
DIET COKE
FANTA
SPRITE
in
A unique and recognized
brand.
Quality
Marketing
Global availability
Ongoing innovation
obalavailabili
Ongoing innovation
SUCCESSFUL FACTORS OF
COCA-COLA
N
ORTH
A
MERICA
21% E
URASIA AND
E
UROPE
14% A
FRICA
15%
L
ATIN
A
MERICA
29%
PACIFIC
21%
Coca-Cola brings India & Pakistan
closer with ‘small world machines’
The relationship between strategy
and structure
An organization's strategy is its plan for the
whole business that sets out how the
organization will use its major
recourses.
ORGANIZATIONAL STRUCTURE
•
e.
• Organizational structures need to be designed to
meet aims. They involve combining flexibility of
decision making, and the sharing of best ideas across
the organization, with appropriate levels of
management and control from the center.
Modern organizations like The Coca-Cola Company,
have built flexible structures which, wherever possible,
encourage teamwork. For example, at Coca-Cola Great
Britain any new product development (e.g. Coca-
Cola Vanilla) brings together teams of employees with
different specialisms.
The Coca-Cola Company, have built flexible structures which, wherever possible, encourage teamwork. For example, at Coca-Cola Great Britain any new
product development (e.g. Coca-Cola Vanilla) brings together teams of employees with different specialisms.
The Company has established
six strategic
• Accelerate carbonated soft drinks growth, led
by Coca-Cola.
• Broaden the family of products, wherever
appropriate e.g. bottled water, tea, coffee, juices,
energy drinks.
• Grow system profitability & capability together with
the bottlers.
• Creatively serve customers (e.g. retailers) to build
their businesses.
• Invest intelligently in market growth.
• Drive efficiency & cost effectiveness by using
technology and large scale production to control
costs enabling our people to achieve extraordinary
results everyday.
WAYS TO STRUCTURE AN
ORGANISATION.
• FUNCTION
: reflecting main specialisms e.g.
marketing, finance, production, distribution
• PRODUCT
: reflecting product categories e.g.
bread, pies, cakes, biscuits
• PROCESS
: reflecting different processes e.g.
storage, manufacturing, packing, delivery.
GOAL OF COCA-COLA COMPANY
• The goal of The Coca-Cola Company is 'to be the
world's leading provider of branded beverage solutions,
to deliver consistent and profitable growth, and to have
the highest quality products and processes.
The corporate segment
-Head Office
The Coca-Cola Company has a
corporate (Head Office) segment
that is responsible for giving the
Company an overall direction
and providing support to the
regional structure.
REGIONAL STRUCTURE
EUROPEAN UNION
GB President
GB DIVISION
GB MARKETING
Product Support
• There are over 400 variations in beverages
serving over 200 countries.
• The basic part lies in focusing of the product
given the best support in the regional market.
• The team concentrates on the particular product
and uses their technical competence to allocate
and support the sales and promotion
EXAMPLES:
PRODUCT AVAILABLE
• Carbonated soft drinks: Coca Cola, Fanta, Sprite.
• Juice and juice drinks: Schweppes's Tomato Juice
Cocktail, Oasis, Five Alive.
• Waters: Malvern.
• Energy drinks: Burn.
• Sports drink: PowerAde.
• Squashes/Cordials: Kia Ora, Rose's Lime Cordial.
Organizational Structure
Maintaining well-structured relationship with bottling
partners.
The
Coca Cola
manufacture and sell syrups.
Bottling
partners
authorized
to
manufacture,
distribute and sell branded products.
Both the company and bottling partners are refer to
as
Coca Cola System.
The key source of strength of
Coca Cola
is its bottling
worldwide.
The
company
work
together
and
distributed to their consumers around the globe
Organizational Culture:
The culture of the Coca Cola company is mission driven.
Friendly and innovative culture.
Open communication channels;
Monthly leadership team meeting
Weekly departmental team meetings
Monthly employee team briefing sessions
Surveys to monitor employee views and feelings
Coca cola focus on team work , encourage employees to
participate different ideas. Coca cola have number of
communication channels
STRONG CULTURE
• Coco Cola’s culture is
strong because of their
key values are deeply
held widely shared,
employees accept the
organizations key values
and greater their
commitment to those
value so culture
becomes stronger and
stronger.
Conclusion
• Here we reach to the conclusion that, the
flexible structure supports the delivery of it's
business goals and thus the regional
structure is the best way supporting this
growth.
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