Faculty of international economics and management department of international finance and in

UNIVERSITY OF WORLD ECONOMY AND DIPLOMACY

FACULTY OF INTERNATIONAL ECONOMICS AND MANAGEMENT

DEPARTMENT OF INTERNATIONAL FINANCE AND IN

I believe that we should take time out of our busy schedules and think about this question as a marketer for some time - if we have potential customers or prospects that we will work with, without marketing, the answer is simply NO, and if so, the percentage of such prospects will be less in number. The second question we need to think about is: without a good sales technique and strategy, what will our closing price be? The answers are quite simple, the closing rate will certainly be depressing.

Thus, they say that marketing and sales should work hand in hand at the same time, but in most companies these are departments that don't even talk to each other. In essence, marketing is all we do to reach and convince potential customers, and the sales process is all we do to complete a sale and get a signed agreement or contract. And for a successful business, both are necessary. We can't miss any of the processes, and if we combine both of these attempts strategically, we will have successful business growth on the charts, but if the effort is unbalanced or there is no communication between departments, it can lead to the whole organization being in Hot water. So our marketing must consist of strategies that are measurable and can be accessed by us, and work to convince our customers that we are a company for them..

Today we have more data than ever before, but our customer has as much as we do. Customers have changed the way and place of purchase of goods, and we must change the way we sell the goods. Sales are becoming more efficient now that we have access to Analytics and tools to automate tasks. Sales teams must use new technologies to support their processes, improve efficiency, and stay ahead of the competition. Just make sure that the technology supports your sales process, not replaces it. As the customer has more information than ever before, sales are becoming more Advisory. Build relationships not only with your potential clients and clients, but also with their authorities. Start becoming a trusted adviser and they will eventually become your evangelists.
Let's take a look at several types of modern sales methods in turn.
Combine sales Analytics tools with a human approach:

CRM systems like Nimble make it easier to send bulk emails, run tests, and understand what works and what doesn't, but automation has its limits.

Packaged emails that don't provide any context or any other information other than the fact that you want to sell to them don't resonate with your audience. While you can create a digital journey for your customers and minimize human interaction, the human touch will be necessary for sales growth. Keep in mind that the larger the transaction size, the greater the need for a higher level of interaction.

The best companies rebrand their sales managers to humanize the role, changing their title from customer service Manager or sales development representative to national marketing consultant or conversational marketing consultant.

People have a natural distrust of sellers, and they want to talk to a consultant who will help them develop a strategy or consult with them about their business. Change how you approach prospects from a sales perspective to an Advisory perspective, and you will increase your sales.
Engage in conversational sales and marketing
The future of sales is to lead the conversation, not provide information about sales. Companies create their own chat programs that allow real-time conversations, rather than online forms that don't interact with each other.
The urgency of the chat allows you to evaluate a potential customer in real time and schedule a demo, instead of waiting for them to fill out an application form that is sent internally and eventually takes two weeks to meet.

Chat occurs when a potential client is focused on an issue and allows the conversation to develop naturally. Being able to ask timely and well-researched questions will give you better results than sending an email about problems and how your product can solve them.

Conversational sales is all about asking questions, listening and learning about their business, and finding ways to add value. This immediately creates the proximity and trust of potential customers to conclude deals.
Use digital and social networks to create your brand
Social media increases transparency and customer expectations, and companies need to empower their team members to build their brand to succeed today.

Companies like Drift encourage their sales representatives to post on behalf of the company, creating their own personal brands and creating the company's brand. Whether it's a product announcement or event information, their customer placement representatives publish the information by spreading the company's message.

LinkedIn interaction modules allow you to post comments in a group, where interaction elements such as likes and comments help content spread faster. In the first comment, you can specify a link to a product demo or other content on your company's website, which will allow you to create a network for yourself.
In conclusion, I want to say that with the changing needs of customers, the sales technique also changes, and the techniques, whatever they are, perform their tasks very well.