The purpose of this article is to analyse factors influencing the behaviour and deci-
sion-making of local tourists in choosing azerbaijan as a destination.
Objectives are mentioned below:
1. To reveal the essence of tourism destination;
2. To define insights to tourists’ behaviour and analyse factors influencing tourists’
destination choices;
3. To examine and study the current tourism situation in Azerbaijan;
4. To generalise the preferences of local azerbaijani tourists regarding tourism des-
tinations and the main factors influencing the decision-making to travel.
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