Factors Influencing Life Insurance Market Development in Montenegro

4 Svet osiguranja, No. 12, December 2014., p.11

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Period. Polytech. Soc. Man. Sci. 

M. N. Buric, M. Bacovic, J. Cerovic, M. L. Bozovic

More precisely, potential policy holders expect a more signif-

icant and direct communication with their insurers. Regarding 

the specificity of bank products, banks have stable contacts with 

their customers and as a result of this kind of relations; there 

is a possibility of the reestablishment of confidence even if it 

has been broken before. However, insurers both in Montenegro 

and in other European countries, have a very weak contact with 

policy holders which make the establishment of confidence and 

reliable and long-term relations difficult.