Executive summary

Competitors	+Strengths and weaknesses
	Video	Motivational texts	Podcasts/tips	Alarm clock	Collection of books	Diary for success
MotiDay	-	+	-	-	-	-
Self-development	-	+	-	-	-	-
YouTube	-	-	+	-	+	-
Telegram channel	-	+	+	-	+	-
Your Motivation	+	+	+	+	+	+

Financial plan & projections

Incomings	Year 1	Year 1	Year 1	Year 1	Year 1
Income from books	4320$	7200$	15120$	20160$	25920$
Income from podcasts	1080$	1080$	2160$	2700$	3672$
Advertising income	1440$	1440$	1800$	2160$	2520$
Total incomes	6840$	9720$	19080$	25020$	32112$

Outgoings	Year 2	Year 1	Year 1	Year 1	Year 1
Usage of software and specific equipment	1200$	300$	350$	400$	450$
App store	100$	100$	100$	100$	100$
Server, database	400$	400$	400$	400$	400$
Creating motivational video	1440$	1632$	1824$	2016$	2112$
Creating podcasts	960$	1152$	1344$	1536$	1728$

Total outgoings

4300$

3834$

4318$

4802$

5190$

Profit

2540$

5886$

14762

20218$

26922$

Advertisement& marketing

200$

250$

300$

350$

400$

We also worked on the following Lean Canvas instruction

Problem 1. Youth spend a lot of time on social networks. 2. No motivation in the morning. 3. People don't know what to read, listen, look at self-development. Existing alternatives MotiDay Self – development motivation. Stuff. You Tube	Solution 1.With interesting videos, podcasts, texts we will challenge interest in learning, not social networks 2.With the help of a motivational alarm clock. 3.With the help of brief descriptions of books collected in one place.	Unique value propositions 1. MotiDay-important motivations only in premium. 2. Self-development – all interesting things only in the form of text. 3. Motivation. Stuff. - all motivation is given in scattered form 4. YouTube - is a huge amount of information, only in the form of video. In our app there are all important things, you can find a motivation. In the form of video, text, audio. Everything's sorted. The content you want/which you need.		Unfair advantage Advice from personal experience.	Customer segments 1. Students of schools/lyceums 2. University students 3. All young people from 15 to 25 years old. Early followers A student of the 10th class, who is poorly learnt and does not read books at all, but there is at least a little aspirations to the future. he wants to change himself for the best. He does not believe in himself and in his power.
	Key metrics 1. 1.000 downloads per year. 2. Sell 3 books a day. 3. Sell 3 podcasts a day.			Channels 1. Advertising in Instagram, Telegram. 2. Advertising in own educational institution. 3. we will open our own blog at Вк, Instagram, Telegram
Cost structure Look at the financial plan & projections			Revenue streams Look at the financial plan & projections