Executive summary

Competitors	+Strengths and weaknesses
	Video	Motivational texts	Podcasts/tips	Alarm clock	Collection of books	Diary for success
MotiDay	-	+	-	-	-	-
Self-development	-	+	-	-	-	-
YouTube	-	-	+	-	+	-
Telegram channel	-	+	+	-	+	-
Your Motivation	+	+	+	+	+	+

The number of young people in Uzbekistan is the most significant part of the society. Currently, the republic is home to 10 million 400 thousand young people and girls under 18, or about 40% of the total population of the country. And under the age of 30 - more than 17 million people, which is 64% of the population. This is a great indicator.And the number of young people in the world under 30 is more than 18 million people, which is almost 55% of the population. Official unemployment among young people 18-30 years old is 17%, or 844 thousand people, which is 1.5 times more than the overall unemployment rate.
Marketing plan (strategy & implementation)

• Most of our clients depend on social.networks, with interesting and useful advertising, we attract them. we will open pages on Facebook, Instagram and YouTube, collect many subscribers and advertise our mobile app. to get a lot

of subscribers, we'll buy advertising. Our content will be useful and interesting.

• Suppose if we buy advertising in some channel Telegram, it will cost at least

100 dollars after we get our customers, they will have to buy motivational or
self-development books. And so we'll buy advertising, sell books or podcasts.
We will continue to develop our business. The remaining part of the income
will be used to update/add functions to our app.

• We need relationships/cooperation with a very good psychologist and a successful person. To update the app later with your tips.

Market analysis