This is suggestive of the fact that fluctuations in nominal exchange rates have played a major
role in the development of the REER of Germany. Indeed, although exchange rate fluctuations
between Euro-area countries have been constrained within the EMS system, a substantial part of
the rise in the REER vis-à-vis these countries during the first half of the 1990s was due to the
nominal appreciation of the DEM (Figure 3.3).
However, the DEM also rose in previous periods without causing serious problems for German
competitiveness. But, in the past, a nominal exchange rate appreciation was generally balanced
by a slower increase in nominal unit labour costs, which over the long run kept the real effective
exchange rate down; relative wage moderation thus kept the export sector afloat.
By contrast, in the first half of the 1990s, on top of a substantial rise in the nominal exchange
rate vis-à-vis the other Euro-area countries currencies, Germany’s trade unions gave up their
customary restraint with the effect that during this period nominal unit labour costs rose faster
than those of other European countries. This contributed decisively to the severity of the
recession, which the German economy experienced in 1993, and worsened the price
competitiveness of the German economy leading to a loss in export shares, which the country
has not recovered since.
The low external value of the euro in recent years has eased the competitiveness problem vis-à-
vis non-Euro-area countries and allowed to regain to some extent previously lost export market
shares. In addition, since the mid-1990s, not least due to the record unemployment levels,
Germany witnessed a significant degree of wage moderation. However, as nominal unit labour
costs in other Euro-area countries were also rising only relatively slowly, the gain in cost
competitiveness has been painfully slow. The high costs have kept Germany from recovering
the market share it once had. Much less could the country increase its market share in
accordance to its larger economic weight due to re-unification. In fact, as will be seen below, it
is exactly the East German enterprises that suffered the most from the high effective exchange
rate, because only very few East German, products were able to compete based on quality. The
rest needed to compete on the basis of lower cost, which due to high wages and despite massive
subsidies from the West, many enterprises have found next to impossible.
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