Another important quality of a guide's speech is that it is emotional, that is, that the speaker speaks with emotion. It is impossible to talk with the same kind of emotion, for example, about the victory in the Great Patriotic War, the discoveries of scientists, the ecological problems of the country. Guide speech should affect both the mind and the emotional aspects of the mind. According to psychophysiologists, speaking with emotions changes the pattern of speech perception, affects thinking, memory and attention. This section of the textbook is not a collection of guidelines for improving speech technique and culture. Its task is to help the guide to determine the main directions of work on the language. And for the creative person this process should be continuous. Forming a rich, accurate, clean, figurative, expressive, understandable speech is an integral part of improving the professional skills of the guide.
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