CHAPTER 8. COMPETITIVE STRATEGIES.......................................... 154 8.1. The concept and essence of competition..................................
154
8.2. Types and forms of competition..............................................
157
8.3. Evolution of competition and factors affecting it....................
162
8.4. The concept of competitive advantage.....................................
165
8.5. Content and forms of competitiveness.....................................
168
8.6. The concept of competition......................................................
173
8.7. Competitive strategies and their content..................................
179
Questions for control and discussion.......................................
184
CHAPTER 9. PRODUCT POLICY.............................................................