Ergashxodjaeva Sh. Dj., Qosimova M. S

 
223 
11.2. 
Retail, wholesale, selection intermediate and factors that 
form sales network................................................................... 
229 
11.3. 
New types and methods of trade.............................................. 237 
 
Conclusions.............................................................................. 242 
 
Questions for control and discussion....................................... 244 
 
List of references...................................................................... 244 
 
CHAPTER 12. COMMUNICATION POLICY............................................ 246 
12.1. 
The essence, content and objectives of communication 
policy........................................................................................ 
246 
12.2. 
The importance of communication in forming demand and 
stimulating sales....................................................................... 
252 

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360 
 
12.3. 
Methods of influencing buyers and sellers.............................. 259 
12.4. 
The complex of marketing communications and the place of 
advertising in it......................................................................... 
261 
 
Conclusions.............................................................................. 265 
 
Questions for control and discussion....................................... 266 
 
List of references...................................................................... 266 
 
CHAPTER 13. INTERACTIVE MARKETING........................................... 267 
13.1. 
Direct Marketing...................................................................... 267