Ergashxodjaeva Sh. Dj., Qosimova M. S

11.3. 
New types and methods of trade.............................................. 
237 
 
Questions for control and discussion....................................... 
244 
 
CHAPTER 12. COMMUNICATION POLICY............................................ 
246 
12.1. 
The essence, content and objectives of communication 
policy........................................................................................ 
246 
12.2. 
The importance of communication in forming demand and 
stimulating sales....................................................................... 
252 
12.3. 
Methods of influencing buyers and sellers.............................. 
259 
12.4. 
The complex of marketing communications and the place of 
advertising in it......................................................................... 
261 
 
Questions for control and discussion....................................... 
266 
 
CHAPTER 13. INTERACTIVE MARKETING........................................... 
267 
13.1. 
Direct Marketing...................................................................... 
267 
13.2. 
Forms of direct marketing........................................................ 
271 
13.3. 
The essence of Internet marketing and its specific features..... 275 
13.4. 
Product policy on the Internet.................................................. 
279 
13.5. 
Integrated Direct Marketing..................................................... 
283 
13.6. 
State policy in direct marketing............................................... 
284 
 
Questions for control and discussion....................................... 
288