Ergashxodjaeva Sh. Dj., Qosimova M. S

CHAPTER 5. STRATEGIC MARKETING............................................... 
94 
5.1. 
The purpose and objectives of strategic planning in 
marketing ................................................................................ 
94 
5.2. 
The role and position of tactical planning in marketing.......... 
97 
5.3. 
Marketing control and its types................................................ 99 
5.4. 
Concept of marketing program................................................ 102 
5.5. 
Targeting approach - the basis of the marketing program....... 106 
5.6. 
The sequence of development of marketing programs and 
characteristics of its main sections........................................... 
114 
 
Conclusions.............................................................................. 120 
 
Questions for control and discussion....................................... 121 
 
List of references...................................................................... 122