Ergashxodjaeva Sh. Dj., Qosimova M. S


CHAPTER 8. COMPETITIVE STRATEGIES.......................................... 154



Download 3,14 Mb.
Pdf ko'rish
bet343/346
Sana29.01.2022
Hajmi3,14 Mb.
#416616
1   ...   338   339   340   341   342   343   344   345   346
Bog'liq
Ergashxodjaeva Sh.J.,Qosimova M.S., Yusupov M.A. Marketing.

CHAPTER 8. COMPETITIVE STRATEGIES.......................................... 154 


359 
8.1. 
The concept and essence of competition.................................. 154 
8.2. 
Types and forms of competition.............................................. 157 
8.3. 
Evolution of competition and factors affecting it.................... 162 
8.4. 
The concept of competitive advantage..................................... 165 
8.5. 
Content and forms of competitiveness..................................... 168 
8.6. 
The concept of competition...................................................... 173 
8.7. 
Competitive strategies and their content.................................. 179 
 
Conclusions.............................................................................. 182 
 
Questions for control and discussion....................................... 184 
 
List of references...................................................................... 185 
 
CHAPTER 9. PRODUCT POLICY............................................................. 186 
9.1. 
A product - means of satisfying the needs .............................. 186 
9.2. 
The concept of competition and competitiveness of goods..... 192 
9.3. 
Product life cycle and its stages .............................................. 196 
9.4. 
designing new product ............................................................ 198 
9.5. 
Managing Trademarks............................................................. 203 
 
Conclusions.............................................................................. 208 
 
Questions for control and discussion....................................... 210 
 
List of references...................................................................... 210 
 
CHAPTER 10. PRICE POLICY..................................................................... 211 
10.1. 
The concept of price, its essence and types of prices............... 211 
10.2. 
Formation of pricing policy and methods for calculating 
price level................................................................................. 
214 
10.3. 
Variability of prices during the "life cycle" of goods.............. 218 
 
Conclusions.............................................................................. 220 
 
Questions for control and discussion....................................... 221 
 
List of references...................................................................... 221 
 
CHAPTER 11. SALES POLICY.................................................................... 223 
11.1. 
Features of networks for distribution product and their 
structure....................................................................................

Download 3,14 Mb.

Do'stlaringiz bilan baham:
1   ...   338   339   340   341   342   343   344   345   346




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish