Ergashxodjaeva Sh. Dj., Qosimova M. S

CHAPTER 8. COMPETITIVE STRATEGIES.......................................... 154 

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359 
8.1. 
The concept and essence of competition.................................. 154 
8.2. 
Types and forms of competition.............................................. 157 
8.3. 
Evolution of competition and factors affecting it.................... 162 
8.4. 
The concept of competitive advantage..................................... 165 
8.5. 
Content and forms of competitiveness..................................... 168 
8.6. 
The concept of competition...................................................... 173 
8.7. 
Competitive strategies and their content.................................. 179 
 
Conclusions.............................................................................. 182 
 
Questions for control and discussion....................................... 184 
 
List of references...................................................................... 185 
 
CHAPTER 9. PRODUCT POLICY............................................................. 186 
9.1. 
A product - means of satisfying the needs .............................. 186 
9.2. 
The concept of competition and competitiveness of goods..... 192 
9.3. 
Product life cycle and its stages .............................................. 196 
9.4. 
designing new product ............................................................ 198 
9.5. 
Managing Trademarks............................................................. 203 
 
Conclusions.............................................................................. 208 
 
Questions for control and discussion....................................... 210 
 
List of references...................................................................... 210 
 
CHAPTER 10. PRICE POLICY..................................................................... 211 
10.1. 
The concept of price, its essence and types of prices............... 211 
10.2. 
Formation of pricing policy and methods for calculating 
price level................................................................................. 
214 
10.3. 
Variability of prices during the "life cycle" of goods.............. 218 
 
Conclusions.............................................................................. 220 
 
Questions for control and discussion....................................... 221 
 
List of references...................................................................... 221 
 
CHAPTER 11. SALES POLICY.................................................................... 223 
11.1. 
Features of networks for distribution product and their 
structure....................................................................................