English Vocabulary in Use: Advanced Book with Answers and Enhanced eBook Vocabulary Reference and Practice 3rd Edition

in the lap of luxury for two weeks. 
[in a very luxurious way]
Promoting scientific backing
Advertisers like language that suggests 
scientific backing
for their product.
This 
ergonomically designed reading lamp provides the perfect light. 
[designed by studying people 
and their working or living conditions, especially in order to improve effectiveness]
Our health drink is medically 
proven to boost energy levels. 
[shown by research]
All our computers are 
state-of-the-art. 
[use the very latest technology]
Promoting attractiveness
Advertisers like language that suggests their products 
make us more attractive
.
Ties that will make you 
stand out in the crowd. 
[be noticed]
In our new styles, you’re 
guaranteed to turn heads. 
[be noticed]
Our new lipsticks are 
tantalisingly appealing. 
[temptingly]
Use our range of hair and skin products for 
glossy hair and radiant skin. 
[both adjectives mean 
attractive and healthy-looking]
Common ways of advertising
Magazine and newspaper advertisements/adverts; classified ads; TV and radio commercials; posters; 
billboards
1
; 
flyers
2
; 
trailers
3
; sports sponsorship; banners; 
sky-writing
4
; 
sandwich boards
5
; 
brochures; carrier bags; 
logos on clothing and other products; pop-ups
6
on websites. In addition, 
personalities often use TV interviews to 
plug
7
a new book or film.
1
very large boards
2
sheets of printed information
3
brief excerpts from a film, TV or radio programme
4
words written in the sky using smoke from a plane
5
advertising posters hung at the back and front of a person, who then walks around a busy area
6
advertisements that appear on your screen suddenly
7
advertise