Why is this chapter important?
One of the most common reasons why referees reject a paper is poor readability.
This chapter introduces various ways to make your writing easy to read and 100%
clear for your readers by being reader-oriented. You will learn where readers expect
to find the key information in a text, and how you can exploit this knowledge to
give your writing maximum impact.
The result will be a high level of readability of your paper, in which readers will be
able to understand everything in just one reading. This will be critical in influencing
the referees whether to accept or reject your paper – anything that has to be read
twice for it to be understood will decrease your chances of publication.
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