164
11 Titles
Typical complaints of Referees The title is too generic (“A general strategy”…): it should be more informative of the content of the manuscript (e.g. A procedure for the extraction of vitamin B from ….) This manuscript is of sound science but there are a few problems with how it is written. The title is rather misleading: it mentions a specific pathology in a specific fruit (kiwi). However, the focus of the paper is on the pathology, the aspect of it being in kiwi seems secondary. An alternative title, which omits kiwi, would be … As it stands, the title is just a sequence of nouns. I only understood the meaning of the title after I had read the abstract and introduction.