Effective School Management

Part of this popularity can be attributed to an overall ‘quality’ image which
attracts parents, pupils and staff alike – good academic results, good sports
record, high standards of behaviour. However, specific attention has also been
paid to feeding the press with articles and talking to local interest groups
about the attractions of working at the school – though only the best staff will
be accepted!
Image must not, of course, belie reality, and active steps have to be taken to
ensure that staff conditions, facilities and, above all, motivational factors (see
Herzberg, 1975) are to a high standard. We need to consider what possibilities
exist, if any, to provide child-care or housing assistance where appropriate.
PERSONAL APPLICATION
Draw up (or revise) a job description, personal profile and advertisement to fill a
real or imagined vacancy in your department. Consider how and where you would
publicize the vacancy and whether you would vary the wording for different media.