EBooks: changing the publishing industry, PwC

Turning the Page: The Future of eBooks

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1 

Analysis Framework

This study investigates the latest trends 

and developments on the book market. It 

is based on extensive market research of 

PwC, in which current sources concerning 

the subject of eBooks and electronic 

readers have been brought together. The 

study discusses developments and propects 

of the markets in Germany, US, UK, and the 

Netherlands. These countries were chosen 

because of their different market maturity. 

2 

Timescale and Method 

PwC has carried out expert interviews 

and consumer surveys in order to assess 

the significance, market potential, and

the opportunities and risks of eBooks and 

eReaders. 

The consumer survey was carried out 

online. Results were evaluated by the 

German market research institute 

GIM; the more than 40 interviews with 

representatives from the industry were 

managed by eBook experts of PwC. The 

expert survey and the consumer survey 

were carried out in May 2010.