1.6
Looking to the Future
All experts agree: eBooks and printed
books will co-exist. In certain cases,
printed editions will be replaced by digital
editions, but in other cases both media will
complement each other. In the long term,
only one representative of the industry
expects that demand will dry up for printed
books. Most experts believe eBooks will
partially replace the paperback. This is
probable particularly in the case of special
interest and travel books and in areas in
which only sections of books are read.
On the other hand, experts are less
optimistic with regard to printed
newspapers and periodicals. The vote in
this case is by no means clear. Tablets such
as the iPad will ensure that newspapers
and periodicals can be attractively
displayed in digital form and that they
can be purchased or acquired as part of a
subscription at any time as a result of the
integrated Internet access. Accordingly,
experts expect that the newspaper and
periodical publishers will have to devote
more attention to the digitizing process
because, according to the majority, some
editions will be replaced by apps.
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