Each brand meets the needs of a different group of Tesco customers

1-case.

1. 
   The superior side of Jack Cohen is prices in his business. But the Resale Price Maintenance law deprived Jack of low prices, so he tried to lobby the government.
   
2. 
   I think attracting people with low prices is very old and simple way because every other supermarket chain operates on the tsame basis. Secondly, Jack Cohen want to create more comforts for customers in his supermarkets with innovations.
   
3. 
   Each brand meets the needs of a different group of Tesco customers.
   
4. 
   If you collect trading stamps and redeem against gifts you can get household goods for your loyalty. If you have the loyalty card you can buy at a discount. And with loyalty card Jack Cohen can take some informations about customers. Having a detailed information is very essential for businessmans. Because businessman can easily arrange their future plans if they know customers purchasing behaviour – often they shop and what products they buy.
   
5. 
   In my view, Jack Cohen want to enlarge the branches of his business by adding organic products.