Dr. Carlos F. Márquez Linares Dr. Enrique F. Quero Gervilla Doctoral Programme in Languages, Texts and Contexts Faculty of Translation and Interpreting university of granada

Appropriateness

The appropriateness of a term is closely connected to its connotation and its use within a particular language. Term formation patterns should not stand in stark contrast to the established patterns of a given language. Appropriateness excludes confusion: “nuclear energy” is a more appropriate and precise term in comparison with “atomic energy”, which appears to be “misleading” suggesting that “the energy or power is created from an atom” (ISO, 1999, p. 25). If the structure of a term leads to ambiguity, then it is considered highly undesirable, as a term should be a means of precise designation. Moreover term appropriateness requires a term to be

neutral, avoiding connotations. The term supermajority used to denote a “seventy five percent or higher majority of votes required in approving certain changes or decisions in an organization” (Business Dictionary) in the field of Management/Corporate Governance it is often replaced by the less controversial and more neutral qualified majority (IFC).

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