6.1 CHARACTERISTICS OF INNOVATION-
DRIVEN ENTREPRENEURSHIP
i. Businesses utilization of new digital technologies
(particularly social, mobile, analytics and cloud
solutions)
2. Use digital technologies to improve business op-
erations, invent new (digital) business models,
sharpen business intelligence
3. Businesses that engage with customers and stake-
holders through new (digital) channels
The overall goal of the digital strategy should be to
make every business a digital business. These inven-
tions should be tailored to improved productivity, ef-
ficiency and, most importantly, profitability.
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