Digital economy blueprint



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Kenya-Digital-Economy-2019

1.5.3 Economic Rationale

As more and more economic activities take place on-

line, geography and place advantages disappear, local 

communities no longer sell to each other and formerly 

national businesses are thrust into competition with 

global players. It is vital that each country develops 

a vibrant digital economy lest it be swamped by fast 

moving global brands and companies.



1.6 ENABLERS FOR DIGITAL ECONOMY

Ease of doing business: Regulatory framework that 

facilitates start-ups and business operations.



Societal Readiness:  A societal quest for efficiency, 

promptitude of delivery and timeliness of service. A 

willingness to communicate fully the needs, charac-

teristics and properties of goods and services, and the 

acceptance of those descriptions.

Consumer Protection: Mechanisms of ensuring pro-

tection of consumer rights in the digital domain and 

the fostering of a trustworthy environment online. 

This has both personal and regulatory dimensions.



Data Protection:  Establishment of a clear legal and 

attendant regulatory institution responsible for data 

protection could provide a point of contact for the 

business community and the public, streamline rules, 

and avoid challenges and costs due to overlapping 

regulations.



Cybersecurity: The protection of the integrity of 

electronic and digital systems is a paramount concern 

in a digitally enabled economy.

Payments: Encouragement of online, electronic and 

digital payment systems that work satisfactorily.




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