Dashown Waller



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Dashown Waller

New Media



  1. According to Henry Jenkins transmedia is when a story unfolds across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole. In the ideal form of transmedia storytelling, each medium does what it does best so that a story might be introduced in a film, expanded through television, novels, and comics; its world might be explored through game play or experienced as an amusement park attraction. According to the article Transmedia franchise engage an audience that is distinct from a traditional film by working to attract multiple constituencies by pitching the content somewhat differently in the different media. They don’t just make a movie transmedia tells a story, each medium does what it does best so that a story might be introduced in a film, expanded through television, novels, and comics; its world might be explored through game play or experienced as an amusement park attraction So there is multiple ways to view a film or experience a film.



  1. What makes films like the Matrix and The Blair Witch Project distinct from other films franchises is both films achieved the full aesthetic potential of transmedia storytelling. For instants before The Blair Witch Project even came out there was a huge fan base following the website where people learned about the Burkittsville witch and the disappearance of the production crew that is the central plot of the movie. The website seemed to be real which made people even more interested in seeing the low budget movie before it came out. They even made a comic book to give the viewers another point of view of the Blair Witch Project. The Matrix was very successful because it had websites, video games and a very confusing story plot that kept everyone interested and all media platforms of the movie connected. Problems they ran into were the fact that the average fans who watch this movie just stop watching the movie because it was too confusing. The game also faced criticism because it was too dependent on the film content and did not offer new experiences to players. So there is benefits and problems moves face, but at the end of the day they made a ton of money.



  1. What they did to expand the film was built a website they documented interviews of people that have missing children due to the Blair Witch. Also, the website has evidences and new stories all promoting the legend of the Blair Witch. This website kept fans very interested other than just watching the film. In comparison to the Hunger Games website, Blair Witch site is has very real feel to it while the Hunger Games website that is for people that just was interested in the movie but they are interested in fashion, and design as well. Hunger Game website has challenges, a beauty catalog and other fun things you can look at. The website also has a bunch of challenges. Their website is not transmedia because most of the things you saw on the site weren’t connected to the movie or a way to make you understand The Hunger Games in a different way. The matrix had different media outlets connected as one for viewers to understand the movie more. The hunger game website just has a bunch of different catalogs that is connected to articles not detailing the movie.


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