Cutting- edge science

CUTTING- EDGE SCIENCE
August | 2020
and changes in consumer behavior, are forcing tourism organizations to look for new
marketing methods. In this context, marketing is expanding its functions and paying
more and more attention to consumer relations. This means that it is necessary to
conduct marketing research in a timely manner and find ways to promote the timely
production of tourism products and the sale of tourism products.
The task of marketing in tourism and hotel industry is to create conditions for achieving
the goals of the tourism enterprise. Tourism marketing tasks usually make them clear
based on the marketing objectives of tourism industry enterprises. The important task of
marketing is to ensure, as far as possible, the stability of the firm's activities, the
subordination of planning to the development and achievement of strategic goals. Tourism
and hotel management can be divided into three groups. Including:
- Entering the market on the basis of a thorough and comprehensive study of the
market, demand, tastes and desires of consumers, the production of goods and services
that meet these requirements;
- Increasing the socio-economic efficiency of market relations and achieving their
optimal level, constantly expanding the range of services, actively seeking new markets,
expanding existing markets, increasing the market share of the service provider.
- Influence consumers and the market on the basis of continuous implementation of
the plan of marketing services by all available means, ie the creation of a reasonable and
effective policy for the promotion of manufactured goods.
All three of the marketing groups mentioned above are important for tourism. If they
are separated, the development of the tourist hotel business may slow down and lose its
customers. For example, if the services are produced on the basis of consumer tastes and
desires, but he does not actively market his product to deliver the services to the
consumer, or, conversely, does not activate his own market, all available means If the
marketing services plan is not implemented continuously, the hotel may be more likely
to lose its customers and its impact on the market. Therefore, one of the most important
factors in any business is, first of all, the study of consumer demand, the provision of
uninterrupted service, planning and, of course, its dominance in the international
business market. That's why marketing is so important in developing a service business.
Modern marketing features include:
- Organization of general marketing activities;
- Management;
- Planning and control.
The high level of organization of marketing research, their scope, the set of methods
used in the analytical and processing processes, is the first step in defining and
implementing the marketing strategy of enterprises and organizations. Economists see
price volatility as a stimulus to production. Prices in hotels are high and are set by
managers and marketers. If pricing policy plays a very important role, a separate department
will be set up or offered.
In conclusion, market-based interactions in the tourism business require managers
of tourism enterprises to make a comprehensive assessment of the economic and financial
situation in the company, analyze the most important factors affecting the final
performance, develop strategy development strategies based on modeling. which is
inextricably linked to marketing.
References:
1.P.Kotler, John T Bowen, James C Makens. Marketing for Hospitality and

---

101