Cross-Cultural Communication Vol. 9, No. 2, 2013, pp. 31-35 doi


CULTURE AND CULTURE DIVERSITY



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Proverbs Reveal Culture Diversity 2013

1. CULTURE AND CULTURE DIVERSITY
1.1 Understanding Culture
The word culture has numerous meanings. An early 
definition was provided by E. B. Tylor (1967), who 
treated culture as a complex whole of social traditions 
and as prerequisite for one to be a member of the society. 
Culture can be a set of fundamental ideas, practices, and 
experiences of a group of people that are symbolically 
transmitted generation to generation through a learning 
process. Culture may as well refer to beliefs, norms, and 
attitudes that are used to guide one’s behaviors and to 
solve human problems. Moreover, one can look at culture 
from an interpretative and performance perspective by 
viewing it as a system of expressive practices and mutual 
meanings associated with one’s behaviors.
Maybe Geert Hofstede, researcher in intercultural 
communication, provides a clearer concept; he refers to 
culture as “the software of the mind.” Culture is like Dos 
or UNIX or Windows. The metaphor of windows very 
appealing to describe culture: culture can be thought of 
as a mental set of windows through which all of life is 
viewed. These windows vary a bit from individual to 
individual within a society, but they share important, 


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Copyright © Canadian Academy of Oriental and Occidental Culture
Proverbs Reveal Culture Diversity
useful characteristics with all members of a society. Thus, 
the omnipresent quality of culture leads Hall, another 
researcher in intercultural communication, concludes that 
“there is not one aspect of human life that is not touched 
and altered by culture.”
Although the concept of culture seems complex, 
culture is learned. And because human behavior is 
culturally based, culture deals with the way people 
live; all need to do is learning culture through different 
elements or aspects of culture.

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