Contents Preface introduction unit 1

broadcast slogan be biased media literacy column sponsor print media mass media ad (ads) tabloid yellow journalism propaganda hack headline rag

1. 
   ______________ refers to communication enterprises such as TV news, radio, magazines, and newspapers. 2. ___________ is a short word for an advertisement. 3. When a person ____________, they prefer one opinion to another and behave unfairly because of it. 4. A __________ is a newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material. 5. A _________ is a line of words printed in large letters as the title of a story in a newspaper. 6 When a TV or radio company __________ its programs, it send them using radio signals. 7. The term ___________ is used to describe sensational news reporting. 8. The __________ are companies that use the written word to communicate, such as newspapers and magazines. 9. A __________ is a journalist whose work is low in quality or does not have much imagination. 10. A _________ is a short sentence that identifies a product, such as “buy cola, buy happiness”. 11. A ________ is a reoccurring piece or article in a newspaper, magazine or other publication. 12. __________ is the dissemination of information aimed at influencing the opinions or behaviors of large numbers of people. 13. A __________ is a company that pays money to support someone or something. 14. __________ means understanding how the media affect our opinions and thoughts. 15. _________ is a newspaper or magazine which is considered to be of low quality.
   

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