Contagious Why Things Catch On



Download 1,42 Mb.
Pdf ko'rish
bet55/63
Sana06.06.2022
Hajmi1,42 Mb.
#641858
1   ...   51   52   53   54   55   56   57   58   ...   63
Bog'liq
contagious why things catch on jonah be

Some things are chronically accessible:
 For an early paper on chronic accessibility, see Bargh, John
A., W. J. Lombardi, and E. Tory Higgins (1988), “Automaticity of Chronically Accessible
Constructs in Person X Situation Effects on Person Perception: It’s Just a Matter of Time,” 
Journal
of Personality and Social Psychology
55, no. 4, 599–605.
stimuli in the surrounding environment:
There is a huge literature on stimuli in the environment and
spreading activation, but for some classics, see Anderson, John R. (1983), 
The Architecture of
Cognition
(Cambridge, Mass.: Harvard University Press); Collins, Allan M., and Elizabeth F.
Loftus (1975), “A Spreading-Activation Theory of Semantic Processing,” 
Psychological Review
82, no. 6, 407–28; and Higgins, Tory E., William S. Rholes, and Carl R. Jones (1977), “Category
Accessibility and Impression Formation,” 
Journal of Social Psychology
13 (March), 141–54. For
examples in a consumption context, see Nedungadi, P. (1990), “Recall and Consumer
Consideration Sets: Influencing Choice Without Altering Brand Evaluations,” 
Journal of
Consumer Research
17, no. 3, 263–76; and Berger, Jonah, and Gráinne M. Fitzsimons (2008),
“Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product
Evaluation and Choice,” 
Journal of Marketing Research
45, no. 1, 1–14.
the candy company Mars:
 White, Michael (1997), “Toy Rover Sales Soar into Orbit: Mars Landing
Puts Gold Shine Back into Space Items,” 
Arizona Republic
, July 12A, E1.
Music researchers Adrian North:
 North, Adrian C., David J. Hargreaves, and Jennifer McKendrick
(1997), “In-Store Music Affects Product Choice,” 
Nature
390 (November), 132.


Psychologist Gráinne Fitzsimons:
 Berger and Fitzsimons, “Dogs on the Street,” 1–14.
people possess core beliefs:
 Riker, William, and Peter Ordeshook (1968), “A Theory of the Calculus
of Voting,” 
American Political Science Review
62, no. 1, 25–42.
Arizona’s 2000 general election:
 Berger, Jonah, Marc Meredith, and S. Christian Wheeler (2008),
“Contextual Priming: Where People Vote Affects How They Vote,” 
Proceedings of the National
Academy of Sciences
105, no. 26, 8846–49.
Rebecca’s parents paid four thousand dollars:
Details about Rebecca Black came from
http://en.wikipedia.org/wiki/Rebecca_Black
.
Triggers boost word of mouth:
Also see Rosen, Emanuel (2003), 
Anatomy of Buzz
(London: Profile
Books), for a nice related discussion of triggers.
More frequently triggered products:
Berger, Jonah, and Eric Schwartz (2011), “What Drives
Immediate and Ongoing Word-of-Mouth?” 
Journal of Marketing
, October, 869–80.
analyzed hundreds of
 New York Times 
book reviews:
 Berger, Jonah, Alan T. Sorensen, and Scott J.
Rasmussen (2010), “Positive Effects of Negative Publicity: When Negative Reviews Increase
Sales,” 
Marketing Science
29, no. 5, 815–27.
the Kit Kat tune:
Details about Kit Kat’s history came from 
http://en.wikipedia.org/wiki/Kit_Kat
.
Details about the coffee campaign came from an interview with Colleen Chorak on February 9,
2012.
one of the top ten “earworms”:
 Details about the “Give me a Break” song being an earworm came
from Kellaris, James (2003), “Dissecting Earworms: Further Evidence on the ‘Song-Stuck-in-Your
Head’ Phenomenon,” presentation to the Society for Consumer Psychology. See also
http://www.webmd.com/mental-health/news/20030227/songs-stick-in-everyones-head
.

Download 1,42 Mb.

Do'stlaringiz bilan baham:
1   ...   51   52   53   54   55   56   57   58   ...   63




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish