China Council for the Promotion of International Trade (ccpit) 2009 Preface



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8.4 China Stationary City-Ningbo, Zhejiang


Stationary industry has always been the featured traditional competitive industry in Ningbo City, Zhejiang Province. Due to the sustainable fast and harmonious development since the reform and opening up, especially recent years, the city has 2,767 stationary making enterprises with nearly 100,000 employees. The products cover extensive varieties of ten thousand types in 11 categories such as writing instrument, paper production, metal stationary, file keeping product, chemical stationary, teaching instrument, student articles, office appliance, office supplies and office equipment. In 2004, stationary in Ningbo generated sales revenue 17.2 billion yuan, up by 32% than last year. Its output accounted for 1/6 of China's total output. The gross foreign export value stood at US$ 1.6 billion, accounting for 1/3 of China's stationary export. Meanwhile, Ningbo stationary industry has various stationary manufacturing enterprises who have won individual prizes, for instance, pen of Beifa Group, paper products of Guangbo, teaching instrument of Huamao Group, sharpener of Deli, poker of AAA, art materials of Conda, office equipment of Jielisi. Their sales revenue all rank first in the same sector in China. Compared with other major stationary origins in the country, Ningbo stationary industry have following first-strike advantages: first, leading enterprises gather here and products varieties are complete; second, marketability and products outlet trend are strong; third, investment on technology innovation is large and design and development capacity is strong; fourth, massive economy is obvious with industry accumulative effect; fifth, actively promote international strategies and promote those of high quality which are grounded to accumulate brands and integrate resources. In 2005, Ningbo won the featured economic area honorable title of China Stationary City jointly issued by China Light Industry Council, China Stationary & Sporting Goods Association and China Writing Instrument Association.

The international competitiveness of Ningbo stationary industry has also been promoted remarkably. There are currently more than 150 stationary production enterprises with self-support import and export business right. They set up 154 overseas branches. Some large enterprises build up partnerships with world top 500 companies. Some of their products even tread government procurement system in European and American countries. The city set up a goal to generate 40 billion yuan gross stationary sales revenue by 2010, among which gross export value US$ 3.6 billion. kE9湖北商标专利网


8.5 Hometown of Chinese Folk Arts & Crafts-Fengxiang, Shaanxi


Fengxiang County in Shaanxi Province was regarded as Hometown of Chinese Folk Arts & Crafts in 2007. Fengxiang County is well-known at home and abroad for painted clay figurines, wood paintings, paper-cuts, embroidery, shadow figures, straw plaiting, gilding lacquer wear etc. Painted clay figurines, commonly referred to as clay stuff, becomes more and more popular. Many foreign and domestic visitors in Fengxiang will buy several authentic clay toys and accessories to add some art mood for their house. Fengxiang painted clay fugurines initiated from folks. The pottery figurines unearthed from graves of Spring and Autumn and Warring States period, Han and Tang Dynasty here are all buried with clay fugurines. The clay fugurines artists are mainly located in Liuying Village in Chengguan Town and the surrounding area. Painted clay fugurines is divided into three categories: clay toys, mainly shaped in animals especially 12 symbolic animals associated with a 12 year cycle; hanging ornaments, such as facial masks, tiger head, ox head, lion head, Kylin sending a son, and eight immortals crossing the sea; standing figure sculpture, mainly figures in folk legends and history stories. There are more than 170 designs and varieties from large crouching tiger as one meter high to small rabbit and lion facial mask ornament as small as one square inch. Clay, whitening, cotton and leather glue etc. are used in the process. The painted clay figurines are unique among various folk clay sculptures in China because of their refined and exaggerating models, elegant decorations, beautiful colors, naïve and vivid shapes. Local people put them at home to pray for a son, protect life, exorcise evil spirits, bless the house, and call for food fortune. Before 1960s, hundreds of farm families in Liuying Village and surrounding areas produced clay figurines. But later as the market shrinking, only some artisans including Hushen, Hu Xinmin, Hu Yongxing, Han Suocun and Duyin took up clay figurines at slack farming season. Along with the tourism blooming, people became more and more interested in traditional cultural arts & crafts, thus Fengxiang painted clay figurines encountered another thrive. Clay figure horse and sheep, created by Hu Xinmin, Shaanxi first class artist and China folk clay sculpture artist, were selected as 2002 and 2003 China stamps with twelve animals. His former design Longevity Pig was printed on 2007 stamps by China Post. Fengxiang painted clay figurines went overseas and famous in the world. The increasing sales revenue has become the primary income source of local farmers. At present, there are more than 260 people making clay figurines only in Liuying Village who generate more than 3 million yuan every year.

Fengxiang painted clay sculpture are valuable in terms of folk culture, folk art and aesthetics research and eye-catching for many experts. However, under the influence of commerce environment, some clay figurines artisans limit production to market ability and just go all the way to meet market demands. As a result, many traditional products are threatened with extinction while the craft lost its original culture connotation. In 1980s, Fengxiang paper-cut was so famous that paper-cut artisans went to USA for performance and aroused big splash there. Xifu Folk Art Garden will show the customs and culture essence in Fengxiang, Xifu and Northwest and hereby drive tourism development in Fengxiang and the surrounding areas.




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