China Council for the Promotion of International Trade (ccpit) 2009 Preface



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Leather, Fur, Feather/Down, and Their Product Industry

  1. Zhejiang Kasen Group


Founded in 1995, Zhejiang Kasen Group has developed to be a large group enterprise specialized in the research, production and sales of furniture leather, upholstered furniture and car leather. It is the incontrovertible leader in above arenas in China.

According to statistics by National Bureau of Statistics of China, China Leather Industry Association and China National Furniture Association, Kasen is the largest leather products manufacturer and upholstered furniture manufacturer in current China. Kasen process purchased materials such as rawhide and wet blue leather into finished leather and assembly upholstered furniture products. Kasen manufacture products bases on international clients' design, and promote Kasen with the clients' brands.


      1. Jiangsu Senda Group Co., Ltd.


Founded in 1977, Jiangsu Senda Group has become the leading enterprise in China's shoe-making industry. In 1997, Senda was designated the first famous brand of domestic shoes industry. In 1998, Senda brand was successfully marketed in Italy. In 1999, it won the special award of State Model Quality-Benefit Enterprise. In May 2000, the General Secretary Jiang Zemin inspected Senda. In 2001, Senda took the lead to pass ISO2000 Quality System Certification. Five brands including Senda, Haorenyuan, Fanciulla, Renault, and Basto became National Free-inspection Products. In 2002, Senda was rewarded as one of the 16 most competitive Chinese enterprises on the way to world-famous brands by China Federation of Industrial Economics and China Promotion Committee Top Brand Strategy. It was also regarded as China Famous Product by General Administration of Quality Supervision, Inspection and Quarantine of China. In 2002, Senda paid tax of 81 million yuan, the first tax payer in three consecutive years in Yancheng city, Jiangsu. Senda integrates traditional culture in east and shoe-making craft in west and produces fair, comfortable, fashionable, and quality shoes which lead the domestic consumption trends and reap almost all the highest honors in China's shoe-making industry. All the economic indexes rank first in the same industry consecutively. Senda marches forward together with the world shoes industry by introducing top-ranking shoe-making production lines and advanced management experience from Italy, Britain, and Spain and so on. The new century opened a new era for Senda. It will make full use of the existing resources, and promote cultural and ideological progress and patriotism education by all Senda people of one mind. By the end of the tenth five years, Senda aims to produce 30 million pairs of shoes annually. In 2007, its group economic aggregate is targeted at 10 billion yuan. Senda will make great effort to be a leader of world shoe-making industry.
      1. Kangnai Group


Established in 1980, Kangnai Group is one of the leading shoes manufactures in China, mainly involved in medium/high-grade leather shoes and concurrently engaged in leather goods, clothes, underwear, mould, commerce and trade and so on. It has more than 4000 employees by now. On an area of 160 mu, it is equipped with world-class shoe-making technology and facilities. The annual yield of high and medium grade leather shoes is up to 9 million pairs. In 2007, its sales revenue reached 2 billion yuan.

Kangnai Group Co., Ltd. is executive member of China National Light Industry Council, Vice-president Unit of China Leather Industry Association, President Unit of China Quality Management Association, Vice-director of China Shoemaking Committee, Chinese Excellent Enterprises (Top 200) of Good Quality and Benefits, Key Enterprises of Five First in Zhejiang, and Zhejiang leather manufacturer with the largest scale and the best economic profits. It has obtained ISO9002 Quality System and ISO14000 Environment Management System Certification. In 1999, Kangnai was regarded as China Famous Trademark by State Administration of Industry and Commerce. In 2001, Kangnai leather shoes are rewarded as the first national free-inspection products. Kangnai Group won the prize of Zhejiang Quality Management. Since 1993, Kangnai has successively won the honors of China Shoes-Industry Magnate, China Genuine Leather Mark Brand. It reaped the laurels of King of China Genuine Leather Shoes, China Genuine Leather Shoes Leader, China Famous Brand for 8 consecutive years. It has won more than 200 prizes so far including Special Award of Genuine Leather Mark Shoes Design. It has established over 1700 exclusive stores in China. Meanwhile, it has been widely sold in over 20 countries and regions in Europe, America, East Asia and Hong Kong. Since the January 2001, Kangnai exclusive stores were opened in large and medium cities in 7 countries such as Paris France, New York USA, Rome, Prato, Milan, Naples Italy, and Barcelona Spain. Kangnai is the first brand exclusive store in international market. At present, Kangnai Industrial Park with an area of 160 mu has been established and will become the shoe-making base at world's top.


    1. Household Appliance Manufacturing Industry

      1. Qingdao Haier Co., Ltd.


The predecessor of Qingdao Haier Co., Ltd. is Qingdao Refrigerator Factory. In 1993, it was restructured to be a share-holding enterprise and open for public offering. So far, it has set up a scale of over 3000 types of products in 10 series. Its export volume accounts for one third of China's export. Haier refrigerator has passed relevant certification in the USA, Germany and Canada and so on. Haier has become the only international enterprise with both International Quality Assurance System and Environmental Management System. In 1996, it won five star diamond prize which is the top honor of international star service.

Qingdao Haier is involved in daily household appliance manufacturing industry with products including refrigerator, freezer, marine refrigerator, microwave oven, vacuum package machine, air conditioner, electromagnetic pipe, washing machine, water heater, electric fan, electric cooker and fittings, and communication apparatus.


      1. Gree Electric Appliances Inc. of Zhuhai


In December 1989, Gree Electric Appliances Inc. came into being when Zhuhai Special Economic Zone Development General Corporation initiated reorganization of its subordinated companies including Air-condition Factory of Zhuhai Special Economic Zone Air-conditioning Engineering Co., Ltd., Plastics Industry Co., Ltd. and Guanying Trade Co., Ltd. in Zhuhai Special Economic Zone and established Zhuhai Heli Air-conditioning Engineering Co., Ltd. with certain shares from public offering. Gree Electric Appliances Inc. was approved twice in 1991 and 1992 for capital and stock increase to enlarge production scale. Upon the commissioning in December in 1996, its annual output capacity stood at 2.5 million air-conditionings and Gree became the largest air-conditioning production base. The inner management passed ISO9001 international certification. In July 1997, Gree air-conditioning won The 22nd International Award for The Best Brand Name of 1997 by European Entrepreneurs' Association. In 2006, Gree reaped the laurels of China World Brand by General Administration of Quality Supervision, Inspection and Quarantine of China and China Promotion Committee Top Brand Strategy, China Quality Award by China Quality Association and Exemption from Export Inspection by General Administration of Quality Supervision, Inspection and Quarantine of China. In July 2007, Gree won the title of Advanced Entity for Chinese Quality Management by Ministry of Personnel, and General Administration of Quality Supervision, Inspection and Quarantine of China.

Gree Electric Appliances Inc. belongs to daily household appliance manufacturing industry. Its business scope includes importing relevant products like raw materials, equipment, instrument, fittings and their technology needed in the export, production and research process of its self-made products; processing imported materials and the three-processing and one compensation; manufacturing and marketing products such as household and commercial air-conditioning, household appliance, cleaning and sanitary ware, stereo equipment, public-address system, mould, plastic products; and installation of commercial air-conditioning.


      1. Konka Group Co., Ltd.


Konka Group Co., Ltd. is located in Shenzhen City and founded in 1979. It's the first Sino-foreign joint venture electric enterprise in China operated by Shenzhen Overseas Chinese Township Holding Co., Ltd. (OCT) of Shenzhen Special Economic Zone and Hong Kong China Group Limited. In August 1991, it's reorganized to be a joint-stock group company by Chinese and foreign shares. On March 27th 1992, Konka A and B shares got listed on Shenzhen Stock Exchange Market simultaneously. After over two decades' development, Konka has become a large electric information industrial group with a total asset value of 10 billion yuan, a net asset of 3 billion yuan and an annual turnover of more than 13 billion yuan. It's also a public shareholding enterprise listed both at home and abroad. The company owns 602 million shares in total and OCT is the first majority shareholder.

Konka Group belongs to household audiovisual equipment manufacturing industry. Its business scope mainly covers production and marketing of black and white television, color television, radio cassette, audio equipment, fax machine, interphone and other film, sounding and telecommunication products. It produces over 450 types of products in 14 series such as Caiba TV, Jinli audio equipment, Haoyuntong communication series. Konka is a fixed key manufacturer of color TV in China and an electric export magnate with an annual output capacity of 2 million sets. Its color TV export accounted for 1/5 of China's total export volume. Konka ranks first in China's Top Ten Enterprises with Export Foreign Exchange and Top Ten Profitable Enterprises. It has obtained international standard certification and took the lead to get the ISO9001 International Quality Assurance System Certificate in China's color TV industry. Konka now owns 11 million users at home and abroad.


      1. Midea Group


Midea Group was founded in 1968 and formally entered the household appliance industry in 1980. It has up to 80,000 employees and owns over ten famous brands, namely Midea and Welling etc. Apart from its headquarter in Shunde, the Group has established production bases scattered in Guangzhou, Zhongshan, Wuhu, Wuhan, Huai'an, Kunming, Changsha, Hefei, Chongqing and Suzhou etc. A base in Pingyang, Vietnam has put into production. Midea Group industrial base covers a total area 7 million square meters. Possessing an extensive marketing network spreading all over China, the Group also has established 13 overseas branch subsidiaries in countries and areas such as U.S.A., England, Germany, Dubai, Japan, Hong Kong, Korea, Canada, Russia, Panama, France, Malaysia and Vietnam.

Midea Group belongs to daily household appliance manufacturing industry. Its business scope covers production, manufacturing and sales of household appliances, TV, communication equipment and their fittings, technology consultancy service, and management of homemade mould, equipment and hotel; electric products and daily articles sales; importing relevant products like raw materials, equipment, instrument, fittings and their technology needed in the export, production and research process of its self-made products by the Group and its members; processing imported materials and the three-processing and one compensation. Midea products mainly include series of small household appliances such as air-conditioning, electric fan, high-grade rice cooker, microwave oven, electric heater, as well as electric motor of air-conditioning and compressor.




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