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THE ROLE OF THE MASS MEDIA IN OUR LIFE



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THE ROLE OF THE MASS MEDIA IN OUR LIFE
In the past people learnt about news from newspaper. The role of mass media is very important for every country. Nowadays people usually learn what is happening in the country and in the world from TV or radio programmers or from the Internet. They inform us of what is going on in this world and give us wonderful possibilities for education and entertainment. So, mass media play an important part in our lives.

It is true, not all newspapers and TV programmers report the events objectively, but serious journalists and TV reporters try to be fair and provide us with reliable information.

Everybody knows that the world today is full of dramatic events and most news seems to be bad news. There is no doubt that people are not interested in ordinary events. That is why there are so many programmers and articles about natural disasters, plane crushes, wars, murders and robberies. Good news doesn’t usually make headlines. Some people say that journalists are given too much freedom. They often intrude on people’s private lives. They follow celebrities and print sensational stories about them, which are untrue. They take photos of them in their most intimate moments. The question is: should this be allowed?

Some newspapers publish serious articles on politics, economy and finance, some aim to entertain their readers. The main source of news for millions of people is television. People like TV news because they can see everything with their own eyes. And that’s an important advantage and interesting. The television helps us to relax after a hard day’s work and escape from reality. Still many people prefer the radio. It’s good to listen to in the car, or in the open air, or when you do something about the house.

Newspapers don’t react to events as quickly as TV, but they usually provide us with extra detail, comment and background information. The Internet has recently become another important source of information. From Internet we can find much information in all subjects. Its main advantage is that news appears on the screen as soon as things happen in real life and you don’t have to wait for news time on TV.

TELEVISION
Television is one of our most important means of communication. It brings moving pictures and sounds from around the world into millions of homes. The name “Television” comes from Greek word meaning “far”, and a Latin word meaning “to see”, so the word “television” means “to see far”.

About three-fourths of the 1600 TV stations in the US are commercial stations. They sell advertising time to play for their operating costs and to make profit. The rest are public stations, which are nonprofit organizations. Commercial Television stations broadcast mostly entertainment programs because they must attract larger number of viewers in order to sell advertising time at high prices. These programs include light dramas called situation comedies; action-packed dramas about life of detectives, police officers, lawyers and doctors; shows featuring comedians, dancers and singers; movies, quiz shows; soap operas; cartoons. Commercial TV broadcasts also documentaries and talk shows. Documentary is dramatic, but nonfictional presentation of information. It can be programs about people, animals in faraway places or programs on such issues as alcoholism, drug abuse, and racial prejudice. There also sport programs and brief summaries of local, national and international news. Advertising is an important part of commercial Television Commercial appear between and during most programs.




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