Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

KEEP YOUR MIND OPEN
In 1975, IBM commissioned consultants to study the market po-
tential of the personal computer. They came back with the conclu-
sion that the market for personal computers was only a few
hundred in the entire world, at best. Based on this information,
IBM decided to concentrate its efforts on mainframes, where it was
already the world leader, and ignore the personal computer market,
leaving it to a little upstart company in Cupertino, California, called
Apple Computer.
When the Apple computers hit the market and began to sell by
the hundreds, and then thousands, IBM got smart fast. IBM did an
about-face and decided to plunge into the small computer business.
And the company did. IBM came out with a PC that within four
years captured more than 50 percent of the world market for
smaller computers.