Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

CLARIFY YOUR 
COMPETITIVE ADVANTAGE
One of the first questions you ask of yourself is,
“What is my compet-
itive advantage?”
What are you absolutely excellent at doing? What is
it that you do better than almost anyone else in your business? What
unique set of skills do you have that accounts for most of your suc-
cess to date? Where are you 
really
good?
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CHANGE YOUR THINKING, CHANGE YOUR LIFE
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Your second question is, “Looking at the trends in my industry,
what will my competitive advantage be in three to five years?” If
things continue on the way they are and you could project yourself
three to five years into the future and look around, what will you
need to be doing in an excellent fashion at that time?
Many people have trouble answering both of these questions.
They are not sure what their competitive advantage is today, and as
a result they have no idea what their competitive advantage will be
in the future. If you are in this situation, you are in great danger of
underachieving and even failing in your career.
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