Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

SPECIALIZE IN YOUR FIELD
Specialization
means that you decide exactly what it is that you
are going to do, and 
do well
, in your field. Successful people 
in every field specialize rather than generalize. They 
focus
their
time and talents rather than trying to do too many things. They
work to develop a reputation for being very, very good in a 
specific area. They don’t try to be all things to all people or jacks-
of-all-trades.
A successful business may specialize in a particular type of cus-
tomer or in a specific market. It may specialize in a particular prod-
uct or service for that type of customer. A successful salesperson
will specialize in selling a particular product or service to a particu-
lar type of customer. A successful person in any field will spend
more and more time doing fewer and fewer things that are of higher
and higher value in a specific area.
What is your area of specialization today? What will it be in the
future? What should it be if you want to move to the top of your
field? What could it be if you were to stand back and imagine that
you have no limitations, and that you could be excellent at any skill,
or in any market, that you desired?
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