THE GOOD OLD DAYS
At one time, you had to be excellent to rise to the top of your field
or market. Today, however, excellence is taken for granted. Today,
you have to be excellent just to get into the market in the first
place. Then you have to constantly improve, getting better and bet-
ter, week by week and month by month, if you want to keep up
with the competition.
In every field, the top 20 percent of companies make 80 percent
of the profits in that business or industry. The top 20 percent of
salespeople make 80 percent of the sales and 80 percent of the in-
come. The top 20 percent in every field enjoy most of the great re-
wards of money, pride, satisfaction, and reputation that go along
with being the best at what they do. Your job is to join them, as
quickly as possible.
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