The author includes three points that go beyond personal reasons. All of his/her ideas are relevant and creatively
influence on behaviour. The author also elaborates on each reason with sufficient detail.
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The author’s individuality and unique voice are evident throughout the text. The text is lively, expressive, and
engages the reader with great effectiveness (e.g., “Come on people, get real…”). The
author includes questions
in the opening, short sentences for effect (e.g., “Why?” and “Yours and yours alone”), and writes to the audience
in a witty tone that helps to showcase his/her personality. The overall tone reflects the writer’s passion for the
topic and it is easy to see his/her sense of enthusiasm.
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