By Ochilov Amriddin Mardi o'g'li mm-66i group Portfolio



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Chevrolet dealership in. Ochilov Amriddin Mardi o\'g\'li

Marketing agency
FutureBrand, an Interpublic Group of Companies company, has been working with General Motors since 2000,[139] who also involved the commissioning of a font that would later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006.
In 2010, General Motors replaced the advertising agency Campbell Ewald, also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had served Chevrolet since 1919. In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners.
As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch. Some of the collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other stunts. The commercial was produced with consultations from students from UCLA, Pepperdyne and high schools. Some of the footage was later used in Chevrolet Sonic ad titled 'Stunt Anthem' during Super Bowl XLVI.
In March 2012, two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), joined to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads. Prior to the joint venture, Goodby, Silverstein and Partners performed marketing in the U.S., including the "Chevy Runs Deep" campaign; McCann handled Chevrolet ads in China, Latin America, Mexico, Canada and other markets. Commonwealth would handle and supervise creative work worldwide out of Detroit for all markets except China, India and Uzbekistan, where GM has joint auto-making ventures. McCann would continue to handle ads in China and India, and Uzbekistan will be contracted as needed. MacLaren McCann continued on as AOR for the entire GM brand in Canada, but the Chevrolet brand will act as a “spoke” to Detroit’s creative hub, with content and messaging flowing through Commonwealth, but adapted for the Canadian market.
Performance Marketing Group Incorporated manages Chevrolet Racing’s experiential marketing properties for its at-track activation platforms in conjunction with the NASCAR Sprint Cup Series, the IZOD IndyCar Series, and the American Le Mans Series with Team Corvette.

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