Business Thinking for Designers

Presenting with Pyramid Principle and SCR
When it comes to communicating business rationale, a 
great communication structure can make or break your 
presentation. One of the most famous and heavily used 
analytical storytelling structures is called The Pyramid 
Principle. 
Developed by Barbara Minto, the Pyramid Principle takes 
the basic elements of a story and organizes them into a 
hierarchical structure to make them easy for someone else to 
understand. By using a pyramidal structure, presenters can 
present a progressive order to their arguments by framing 
what is known, summarizing logical reasons for action, and 
ordering the arguments in a way that makes sense to the 
audience.

---

116 
Communicate the options