10
Why
you need to know business
IKEA, and others. Business leaders
now make significant
investments to incorporate design to gain a competitive edge.
From startups to multi-national juggernauts,
titles like
Chief Design Officer,
Head of Design, and VP of Customer
Experience are now common. Sketching
is no longer just an
activity for “creatives.” Post-its and Sharpies are tools of the
trade
across functions, and business leaders across industries
develop their organization’s design potential.
In short, we’ve made it. Our favorite Venn diagram worked!
Figure 1-1: The
Venn diagram of innovation
So you may be asking: Why should designers do anything
different?
11
Why you need to know business
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